Erik van Eekelen

With over 10 years shaping digital products, I approach design through systems thinking and human-centered principles. Every project begins with understanding—observing the context, distilling complexity, and crafting interfaces that feel intentional and precise.

Currently leading projects at Landor

Digital design director

Capabilities

How I work

Design direction

Setting vision and strategy for design teams, ensuring alignment with business goals and user needs. Leading cross-functional collaboration.

  • Stakeholder alignment
  • Design vision & roadmapping
  • Team mentorship
  • Cross-functional leadership

Product & UX

End-to-end product design from discovery to delivery, with focus on user-centered solutions that drive business outcomes.

  • User research
  • Journey mapping
  • Wireframing & prototyping
  • Usability testing

Systems thinking

Building scalable design systems that unify product experiences. Creating foundations for consistent, efficient design at scale.

  • Component libraries
  • Design tokens
  • Documentation
  • Cross-platform consistency

Brand to digital

Translating brand strategy into cohesive digital experiences. Ensuring every touchpoint reflects brand essence.

  • Brand adaptation
  • Visual language
  • Motion design
  • Design QA

Experience

12 years of shaping
digital products

Feb 2021 – Present

Digital design director

Landor

Leading a multidisciplinary digital team across Hong Kong and APAC. Own scoping, costing, resourcing, planning, and delivery for complex engagements; partner with brand, strategy, product, and technology to translate ambition into scalable digital products, platforms, and design systems.

  • Lead a 6-person team across UX, UI, project management, and development oversight
  • Deliver digital programs for enterprise, education, retail, and financial services clients across APAC
  • Strengthen regional capability through UX/UI, design systems, QA, stakeholder alignment, and AI-enabled workflows

Apr 2018 – Feb 2021

Senior UX designer

Soundbrenner

Led UX/UI across hardware and software—wearables, mobile, e-commerce, and supporting touchpoints—from concept through launch.

  • Soundbrenner Core app and hardware/firmware experience; line raised $1.5M USD via crowdfunding
  • User research, concept validation, and hardware interaction testing with prototypes and physical mock-ups
  • 3D product visualisations and packaging/launch communication assets

2016 – 2018

UX/UI designer

Digitalisma, Omnibloc, and others

Product and marketing design across SaaS, blockchain, and digital platforms—research, wireframing, usability testing, and stakeholder communication.

  • UX/UI for blockchain recruiting platform (Omnibloc)
  • Lead UX/UI at Digitalisma; web, print, and creative for Safeguard Token
  • Product and platform work at Oction Ltd., Safeguard B.V., and related ventures