Erik van Eekelen

Selected work

A curated collection of projects spanning enterprise design systems, digital products, and brand experiences.

A connected redesign of ISB's core website, Executive Education platform, and Knowledge Portal—creating a more coherent user experience and a scalable system for managing multiple digital products under one brand.

Indian School of Business

Helped shape Tata Cliq Palette—a new beauty brand and commerce experience—with a more personalized, curated journey and a scalable cross-platform design system spanning digital and retail touchpoints within the broader Tata ecosystem.

Tata Cliq

Product UX/UI and hardware/firmware experience for a wearable metronome line that raised $1.5M through crowdfunding—research, prototyping, hardware interaction testing, and launch-ready visuals and packaging support.

Soundbrenner

An end-to-end redesign of APA Group's corporate website—grounded in research, persona-led design, and a content-first architecture built to serve six distinct audiences across Australia's energy landscape.

APA Group

Reframing a wellness ecommerce experience around trust, guidance, and everyday care.

R3set Life